Course curriculum

  • 1

    Understanding Google Ads

    • Google Ads Overview
    • Google Ads ROI Calculator Prospecting Tool
    • Google Ads Overview - Basics of SERP; Google Ads Heirarchy
  • 2

    Understanding Keywords

    • Goals of Keyword Research
    • Goals of Keyword Planning
    • Importance of Keyword Organization
    • Keyword Match Types Overview & Broad Match
    • Broad Modified Match & Phrase Match
    • Exact Match, Negative Match, & The Buyer Journey
  • 3

    Starting the Kickoff Package

    • Intro to the Kickoff Package
    • Starting the Kickoff Package
  • 4

    Keyword Research

    • Google Keyword Research
    • Additional Keyword Research Tools [Free]
    • Introduction to Spyfu
    • Using Spyfu to get more Keywords
    • Using Google Keyword Planner and Aggregating Keywords
  • 5

    Putting Together the Kickoff Package

    • Pricing the Kickoff Package
    • Help Your Clients With Conversions
    • Brief Walkthrough of Kickoff Package